Society is going through amazing change that is fueled by the internet. The younger generation, the "Millenials" (age 12-25), value Entertainment, Community, and Information that is user generated and served to them in a very personal way.
User generated content is king. Personalized presentment/delivery/structure. Millenials want to consume entertainment on their schedule on their chosen device.
Millenials seek to create community by creating online friends, get to know one another by understanding each others interests, likes & dislikes. They depend on references from their friends to select new music, entertainment, applications, information sources.
Companies can make money by catering to the needs of the Millenials, providing personalized services, providing entertainment on demand, supporting community and collaboration, providing ability to publish & share information.
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