I’m sitting in the Hilton Hotel in Long Beach attending a training class, Executive Leadership Program in Telecom Management (ELPT) conducted by USC’s Marshall school of business. The class is surprisingly small with only 12 students – designed that way to encourage vigorous discussion and close relationships within the group. Should be a great few days!
We just had a presentation by Marissa Gluck about Facebook, a social networking site that allows people to connect with their friends to share their interests, likes & dislikes, to send messages to them, to write on their “wall”, to “poke” them, to share photos and music.
The relevance of Facebook and other social networking sites such as MySpace, Friendster, Webkinz, is that the young generation, the “Millenials” (ages 3-24) are embracing it in record numbers. Facebook has over 30 million users while MySpace has over 100 million users.
Understanding the Millenial generation, how they use services such as Facebook to Live, Learn, Play, and Work is critical to serving them as consumers and employees.
We also learned about blogging, who is doing it and its role in sharing ideas with your colleagues and friends. We will be using blogging as a way to share our perspectives on a variety of topics as we progress through the class.
Posts
No comments:
Post a Comment