Thursday, November 8, 2007

Building a Strategy from Vision & Values: “Walking the Cat Backwards”

Today, we took the learning from the past few days and put theory into action and developed our company’s vision & values (20 year) and mission & strategies (5 year) to get there. Our company would differentiate itself by having the most compelling, simple, personalized user interface. Our best marketing would be done “word of mouth” by our customers. We would partner with network infrastructure providers, access providers, and the top content providers to build our vision. We would have a company where customers and partners are our investors.

Our Vision: “delivering the most compelling online user experience, the way that you want it”. Our Values: “ROCS” = Responsible, Open, Customer-led, Simple. Our Mission: develop the world’s most compelling user interface by 2012.

No comments: