Sunday, January 10, 2010

Consumer Led Market Transitions: Innovations powering mobile and video

“5 Innovations, Implications, and Imperatives from the 2010 Consumer Electronics Show”

Innovation: Simple and Free Consumer video conferencing

Implications: Conditions the “masses” with easy to use video conferencing from the couch,
The video collaboration market transition has just been accelerated

Imperatives : Accelerates the innovation mandate of both SPs and vendors that sell to them;
It also places a governor on
SPs pricing HD video conferencing too high

Interesting: Skype debuted their service with the #2 player from Japan (Panasonic) and
#2 from Korea (LG)

Yikes! as a proof point of Skype mindshare, they called Cisco’s consumer
TP a
“super-powered Skype


Innovation: Mobile Video Conferencing

Implications: Increases adoption of video conferencing and expectations of VC service from SPs. Will drive demand for “pro-sumer” svc (integrated, “dual personality”; professional & consumer)

Imperatives: SPs must invest in the capabilities to deliver real time, “wired to wireless”, rich media services. Must develop “inter-cloud “ strategy that includes wireless, content, communities.

Interesting:The Dick Tracy impersonator had a watch that worked! …Valentines Day is coming up!

Innovation: 3D HD TVs with Broadband Internet; enabling Web Collaboration w/video over 50” HD TVs

Implications: With the ability to hold multi-point, HD video web collaboration meetings over the internet, from
your living room,
SPs need to rethink their strategies for monetizing residential FTTH services.

Imperatives: SPs need to consider partnerships with web collaboration providers, bundling services,
and integrating social networking (e.g.
via partnership with LinkedIn or Facebook)

Innovation: LG announces Network Computer; 1 PC supporting 31 users (with monitor and keyboard only)

Implications: Accelerates the adoption of managed desktop services. This platform mitigates many risks
that challenge managed desktop profitability. High relevance in customer care, education,
and government.

Imperatives : Service Providers need to evaluate how best to meet their customers demand for managed
desktop

Innovation: Sony (and others) introduces TouchScreen HDTV with Internet

Implications: Improves the economics of Digital Media Signage which will in turn accelerate market adoption.
The economics improve further when you add the fact that these TVs can also
enable Internet Video Conferencing… your on-demand shopping consultant coming soon!

Imperatives : Service Providers need to invest now in a full suite of InterCompany Video Collaboration services.